1,000+
Events Built
300+
Clients Served
7
Years in Business
In 2018, OnPoint was established as a rigging equipment rental company. Founded by Husband and Wife team, James and Caroline, OnPoint was born with a commitment to high-quality rigging equipment and delivering great service as the building blocks of strong ongoing relationships.
About
Our FounderS
James has over 30 years of experience in rigging, earning a reputation for his leadership, efficiency, and client-focused approach. His passion for problem-solving and delivering top-notch service led him to establish OnPoint in 2018. With James at the helm, clients can trust they’re in expert hands for all their rigging and staging needs.
Meet James Bell
James Bell, the founder of OnPoint, discovered his passion for efficiency and customer service while working as a local rigger. After relocating to Raleigh in 2009, with over 30 years of rigging and grip experience, James quickly became a trusted leader on the job. His focus on delivering exceptional results and building strong client relationships set him apart, earning him repeat business year after year.
During his time in the field, James noticed a significant challenge: rigging equipment was being transported to Raleigh from cities as far away as Atlanta, Tennessee, and California. This process added unnecessary cost, time, and risk for clients. Recognizing the need for a better solution, James envisioned a local resource that could meet these demands more efficiently.
In 2018, James and his wife, Caroline, launched OnPoint, a rigging equipment rental company built on a foundation of high-quality equipment and outstanding service. Caroline, bringing her expertise from a successful career in HR consulting, took charge of the company’s administration, ensuring smooth operations behind the scenes.
Since its inception, OnPoint has remained committed to providing top-tier rigging solutions while fostering strong, lasting client relationships. Today, the company continues to grow, expanding its inventory and refining its practices to deliver the exceptional service clients deserve.
OUR STORY
VIEW OUR SERVICES
After 25 years in the corporate world leading client relationships for a top HR consulting and administration firm, Caroline Bell made the leap into the event production world—bringing a fresh, outside perspective and a strong foundation in service, strategy, and team leadership. Known for developing high-performing teams aligned with business goals, she now co-leads OnPoint with her husband, James, a seasoned rigger with over 30 years of experience. At OnPoint, she manages the administrative side of the business and works directly with clients to unpack needs, understand requirements, and propose thoughtful, people-focused solutions that get results.
Meet Caroline Bell
SAFETY FIRST.
At OnPoint, safety isn’t just a priority—it’s the foundation of everything we do. From the equipment we provide to the practices we uphold, every decision is guided by our unwavering commitment to protecting our clients, their teams, and the success of their projects.
Rigging inherently carries significant risks, and we believe these can be mitigated through meticulous preparation, top-quality equipment, and strict adherence to safety standards. That’s why every piece of our equipment undergoes rigorous inspection and maintenance to ensure it meets or exceeds industry guidelines. Our inventory is curated with the highest level of reliability and durability in mind, giving our clients peace of mind when they choose OnPoint.
Beyond equipment, our focus on safety extends to education and collaboration. We work closely with our clients to ensure proper handling of equipment and offer guidance on best practices to reduce risks on-site. By fostering a culture of safety, we aim to not only protect those involved in a project but also to deliver smooth, efficient outcomes without compromise.
At OnPoint, we believe safety is a shared responsibility, and we are proud to lead by example. Our dedication to safety isn’t just a commitment—it’s a promise to our clients and our community that we will always put their well-being above all else.
OUR PROMISE
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